Asphalt Freaks was a start-up producing reflective stickers to help riders stay safe at night by transforming regular clothes into a medium for self-expression. 

As part of the founding team, we developed the branding & packaging design as well as the communication strategy, while also contributing to the product design process.

Asphalt Freaks made it cool to stay safe when you ride, partnering with other brands and t-shirt designers to create limited edition products. The project won a 2016 FIBRA award for branding & packaging design.