Pegas is Romanians’ first bike, making Xmas mornings and summer days magical since 1972. But a lot of time has passed and Pegas is not the same as before. Neither is its audience. Our challenge was to reposition the Pegas brand as a cool & smart urban mobility solution for young Romanians.

Ride the feeling (Go with your feeling) was the 2022 integrated campaign that refreshed the brand image and started a new chapter in the Pegas brand story. We developed the brand strategy, the new brand design and creative strategies for over one year of digital communication, including video production, digital activations and social media content.

The campaign video hit 1M views ✨ across platforms with little digital media budget. The Ride the feeling (Go with your feeling) communication platform still generates creative social media content for the Pegas brand today. 

We developed the concept and art direction of the photo shooting for the new visual brand identity.