Pegas Bicycles: A brand reborn
Brand New Flavour
Context 🤔
Pegas is Romanians’ first bike, making Xmas mornings and summer days magical since 1972. But a lot of time has passed and Pegas is not the same as before. Neither is its audience.
Our challenge was to reposition the Pegas brand as a cool & smart urban mobility solution for young Romanians.
Ride the feeling (Go with your feeling) was the 2022 integrated campaign that refreshed the brand image and started a new chapter in the Pegas brand story. We developed the brand strategy, the new brand design and creative strategies for over one year of digital communication, including video production, digital activations and social media content.
Results 💪
The campaign video hit 1M views ✨ across platforms with little digital media budget. The Ride the feeling (Go with your feeling) communication platform still generates creative social media content for the Pegas brand today.
Read about it in the press 👇
We believe “Ride the feeling” truly captures what Pegas represents right now: the freedom to be you, a whole lot of optimism and the will to live your life the way you choose. For us, this is an unprecedented collaboration and a moment that will open up a world of possibilities for the brand.
Vlad Stănescu, Brand Manager Pegas
Brand Image Film 🍿
Key Visuals 👀
We developed the concept and art direction of the photo shooting for the new visual
brand identity.
Instagram Content 🔥
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Posted Aug 3, 2023
Brand strategy, visual identity redesign and creative strategy tour de force for Romania’s mainstream bicycle brand.
