Moe Moss — Shopify Store for a Sea Moss Wellness Brand
Muhammad Hammad Kothari
Project Overview
Moe Moss sells wildcrafted Irish sea moss, fruit-infused sea moss gels and natural wellness products, sourced directly from a harvesting family in St. Lucia. I designed and built their Shopify storefront: homepage, best-sellers collection, product pages with size and flavour options, and the mobile experience.
The Challenge
The catalogue had one product with 20+ flavours and three sizes, plus a range of sale items, and the brand wanted the store to feel as natural and trustworthy as its sourcing story. I handled design and development: layout, product structure, theme customisation and mobile UX.
Homepage on tablet and mobile, led by real product photography and a clear seasonal offer.
The Process
I kept the homepage simple and product-first: a photo-led hero with the current offer, a best-sellers grid, four benefit highlights, and a “Straight from Nature” story section that explains where the sea moss comes from.
Best-sellers grid: sale badges, compare-at prices and “from” pricing for products with variants.
Product page: three sizes and 20+ flavours as easy-to-tap options, with Shop Pay instalments.
The Build
The theme was customised with a sale-ready product grid, size and flavour variant pickers, Shop Pay instalments, a free-shipping announcement bar, and brand story and benefits sections, all fully responsive.
Mobile: the homepage, the product gallery, and size and flavour selection.
The brand story section and what went into the build.
The Outcome
Moe Moss has a clean, mobile-friendly store that puts its products and sourcing story front and centre, and makes choosing from a wide range of flavours and sizes simple.
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Posted Nov 4, 2026
I designed and built a Shopify store for Moe Moss, a sea moss wellness brand, with a sale-ready product grid, 20+ flavour options and a nature-led brand story.
