Shadawear — Shopify Store for an African Streetwear Brand
Muhammad Hammad Kothari
Project Overview
Shadawear is a Shopify store for an African-rooted streetwear label selling tees, hoodies, jackets and accessories to a global audience. I designed and built the full storefront — homepage, collections, product pages and mobile experience — around the brand’s editorial campaign style, with a customised theme, variant swatches, embroidery personalisation, Shop Pay checkout and multi-currency support.
The Challenge & My Role
Shadawear is a streetwear label rooted in African identity, music and culture. The brand needed an online store that felt like its campaigns: bold, editorial and confident, not a generic Shopify template. I handled the full design and development, from layout and typography to theme customisation and mobile experience.
Desktop and mobile homepage — campaign photography leads, products follow.
The Process
I started from the brand’s tone: strong condensed headlines, a dark earthy palette and full-bleed photography. The homepage was structured as a story — hero campaign, collection tiles, curated product carousels and a community lookbook — so visitors feel the brand before they shop.
Full homepage — hero, collections, product carousels and community lookbook in one scroll.
Product page — colour and size swatches, an embroidery-initials field and Shop Pay express checkout.
The Build
The theme was customised for Shadawear’s catalogue: collection carousels, variant swatches, a personalisation field for embroidered initials, Shop Pay checkout, PKR currency support and a newsletter signup. Every section was tuned for mobile, where most fashion shoppers browse.
Mobile experience — homepage hero, brand story and product page.
The design system and the features behind the store.
The Outcome
Shadawear now has a live, fully responsive storefront that carries its identity from the first scroll to checkout, and is easy to grow as new drops and collections land.
Check it out here : https://www.shadawear.com/
#EcommerceWebsite #ShopifyDevelopment #WebDesign #UI/UXDesign #ResponsiveWebDesign
Like this project
Posted Nov 2, 2026
I designed and built an editorial Shopify store for Shadawear, an African streetwear brand, with variant swatches, embroidery initials and Shop Pay checkout.
