Project Overview
BB Timber is a premium timber supplier based in Karachi's Old Haji Camp Timber Market, with contacts in Pakistan and the UAE. It supplies:
Hardwoods such as African Teak, Red Meranti and Sipo Mahogany
Softwoods such as Spruce and Kail
Processing, wood sheets and delivery
The business sells to builders, furniture makers, designers and other businesses.
I designed and developed their website from scratch as a custom WordPress theme. No page builder or ready-made template was used.
A full-bleed timber hero with the brand promise, proof points and a quick wood finder.
The Challenge & My Role
Timber is a trust business. Buyers want to know the wood is real, graded and delivered on time. They rarely buy online; they ask for a price. So the website needed to:
Look like an established, premium supplier rather than a market stall
Show the full range of woods clearly
Turn visitors into quote requests and WhatsApp conversations as quickly as possible
I owned the full project:
Information architecture
Visual design
Custom WordPress theme development
Responsive build
Lead-capture flow
The Process
I built the visual identity around the material itself:
Dark log-end photography in the hero
A warm copper accent taken from the wood
Tree-ring line patterns
A pine-forest silhouette that separates sections
Then I mapped the homepage to the questions a trade buyer asks, in order:
Who are you? A hero with the brand promise and proof: 20+ years, 12 wood species, 4 industries.
What do you supply? Services, a scrolling wood-species marquee and a carousel of wood types.
Why you? "Built on Quality" feature cards, an "Our Promise" section with stats (1200+ projects, 98% on-time delivery, 150+ trade partners, 24h quote turnaround) and testimonials.
How does it work? A four-step "From Forest to Your Doorstep" process and a logistics section.
How do I order? Quote and WhatsApp calls to action at every step.
Built on Quality” and “From Forest to Your Doorstep” explain the process from sourcing to delivery.
The Build
Custom WordPress theme (bb-timber). Hand-coded templates and sections the team can edit in WordPress, with no page-builder bloat.
Hero with quick wood finder. A floating card lists the woods in stock, with a "Talk to a wood expert" WhatsApp shortcut.
Our Woods catalogue. A dedicated page with a card for each species, each with a category label, a short description, a "Get a Quote" link and a WhatsApp button.
Trust sections. Stats, quality and sustainability cards, a "25+ years" badge, client testimonials with a 4.9 average rating, and a blog for timber guides.
Lead capture everywhere. "Get a Quote" in the header, top-bar contact details for Pakistan and the UAE, WhatsApp links with pre-filled messages, and a closing quote banner on every page.
Responsive design. Every section is reflowed for mobile, so contractors on a job site can browse woods and message the team in a couple of taps.
Every species on one page, each one tap away from a quote or a WhatsApp chat.
Quote and WhatsApp calls to action in the hero, the stats and the closing banner.
The full experience reflowed for buyers on a job site.
The Outcome
BB Timber now has a website that matches the quality of its stock. It presents a market supplier as a premium, trustworthy brand and makes every page a route to a quote or a WhatsApp conversation. Because the theme is custom built, the site stays fast and the team can update woods, posts and content directly in WordPress.
0 likes · 0 views · Nov 12, 2026
Custom WordPress site for BB Timber, a Karachi timber supplier: a bold timber-themed design, wood catalogue and quote and WhatsApp lead capture on every page.