Category pages at scale, sample data
The situation
An online clothing shop with about 2,000 products and 80 category pages. Most product descriptions are copied from the supplier, so they read the same as on every other shop selling those items. Category pages are just a grid of products with no text. Old seasonal pages still exist and compete with the new ones in Google.
What they needed
Category pages that rank for searches like "women's linen trousers"
Product descriptions that are unique and sound like the brand
A cleaner site, so Google knows which page to show
What I did
Audit. Claude crawled the shop and found the biggest problems: duplicate supplier text, category pages without any text or with weak titles, and old pages competing with current ones.
Category pages first. They bring the most traffic. For each one Claude writes a short intro that helps shoppers choose (fit, fabric, occasion), a proper title and description for Google, and a few common questions with answers.
Product descriptions in batches. Claude rewrites descriptions in the brand's voice, using only the facts in the product data: material, fit and care instructions. It never invents a feature.
Internal links. Style guides link to the matching categories, and categories link to each other where it helps the shopper ("pair with").
Clean-up. A list of old pages to merge or redirect, so each search has one clear page.
What they get
A ranked fix list and a clean-up plan
New category texts and a process for rewriting product descriptions in batches
An internal linking plan
Skills the team can run every season when new collections arrive
How long it takes: About 3 weeks to set up. After that, a batch of a few hundred product descriptions is a matter of days instead of weeks, with a person spot-checking each batch.
Example project: based on my audit, content and internal linking workflows, applied to ecommerce. Client details are illustrative.
0 likes · 0 views · Nov 8, 2026
Example project: SEO for an online shop. Better category pages, product descriptions in the brand's voice and internal links that lead shoppers to buy.
