UK plant shop: SEO audit and 90-day plan

An online plant shop in the UK with about 1,800 pages: plants for sale, categories and three separate blogs full of care advice. They write a lot, but much of it never shows up in Google.

To know why their content wasn't being found, and a clear list of what to fix first, without having to understand SEO themselves.

I had Claude go through the site page by page, the way Google does. Then I compared what the shop has written with what people in the UK actually type into Google about houseplants.

The shop was competing with itself. It had four articles about watering, four about pothos and three about fungus gnats. With four pages on the same question, Google doesn't know which one to show, so often it shows none. Across the site, 28 pages were fighting each other like this.

Nine category pages had no proper title in Google, just a web address.

More than half the images had no description, so Google can't tell what they show.

What was good: the technical setup was solid and every page loaded fine.

A plain-language report: what's wrong, why it matters and what to fix first

A sheet with 351 real search phrases, grouped into six topics and matched to the right page

A 12-week plan: merge the competing articles first, then fix titles and image descriptions, then refresh the key guides

One example section rewritten through my full content process (see the content chain project)