Local dental clinic: found on Google by people nearby

A dental clinic with a simple website: a home page, a contact page and one page listing all treatments. When people nearby search "emergency dentist" or "teeth whitening price" plus their town, the clinic doesn't show up. Competitors with separate pages for each treatment do. Nobody at the clinic has time to write content or understands SEO.

To show up in Google for the treatments people search for in their area

Pages that answer what patients actually want to know: price, how it works, does it hurt

Something that keeps working without the clinic having to think about it

Audit. Claude checked the whole site: titles, page speed on a phone, missing information Google looks for (address, opening hours, reviews), and how the clinic's Google Business Profile matches the website.

Research. I looked at what people in the area search for and which questions come up ("how much does a crown cost", "can I get an appointment today"). That gave a list of pages the site is missing, in order of value.

Content. Claude writes one page per treatment from a brief, in the clinic's tone. Each page answers the main question first, lists prices or price ranges the clinic gives us, and has no medical claims the dentist hasn't approved.

Sign-off. The dentist reviews each page before it goes live. Health is a sensitive topic, so a person always has the last word.

Monthly check. Once a month Claude reports, in a few plain sentences, which searches bring visitors, which pages are rising or slipping, and the one or two things to do next.

A ranked list of fixes, starting with the quick ones

A page for each treatment, written and checked

A short monthly report the clinic will actually read

Everything set up so the clinic or its web person can keep adding pages

How long it takes: About 3 weeks for the audit and setup. Local rankings usually start to move within 2–4 months, depending on how many competitors there are in the area.