Shibui Case

About Shibui Case ⚡️

Shibui Case is a brand that creates aesthetic and custom phone cases targeting the Millzy (Millenial & Gen-Z) market.📱 🚀 According to DeptAgency, Millzy is a digital-savvy generation who enjoy both functional but also cool-looking products. They are socially responsible and thus are more likely to buy from brands that have a strong purpose and identity.



Shibui Case Instagram Posts

Social Media Strategy 📲

In order to engage and connect with Millzy, Shibui Case social media profiles are:

• Colorful 🌈
• Pinterest-looks quotes 📌
• Sparkling emoji ✨
• User-generated content 👩🏻‍💻



Shibui Case Instagram and Review

“Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” 👩🏼‍🎨💥 (McKinsey)



Shibui Case Instagram Post

Why User-generated content (UGC)? 🤳🏻

According to Duffy Agency, UGC an influential marketing tool to develop social interaction since consumers perceive UGC as trustworthy and credible information especially for Millzy. We're like to repost our customer picture or video. They'll get featured by tagging @shibui.case! 👀



Shibui Case User-generated Content