Alma Aurelia
About Shibui Case ⚡️
Shibui Case is a brand that creates aesthetic and custom phone cases targeting the Millzy (Millenial & Gen-Z) market.📱 🚀 According to DeptAgency, Millzy is a digital-savvy generation who enjoy both functional but also cool-looking products. They are socially responsible and thus are more likely to buy from brands that have a strong purpose and identity.
Shibui Case
Social Media Strategy 📲
In order to engage and connect with Millzy, Shibui Case social media profiles are:
Colorful 🌈
Pinterest-looks quotes 📌
Sparkling emoji ✨
User-generated content 👩🏻💻
Shibui Case
“Generation Z is not only eager for more personalized products but also willing to pay a premium for products that highlight their individuality,” 👩🏼🎨💥 (McKinsey)
Shibui Case Instagram Post
Why User-generated content (UGC)? 🤳🏻
According to Duffy Agency
Shibui Case
2020