ShopGenie – A Smarter Way to Shop

ShopGenie is a mobile shopping assistant concept designed to enhance the online shopping experience through personalized recommendations, seamless navigation, and an intuitive user interface. The goal was to create a frictionless and engaging shopping journey, helping users discover, compare, and purchase products effortlessly.

As an avid online shopper, I often found myself frustrated with cluttered interfaces, overwhelming product options, and lack of personalized guidance. I wanted to design an app that would act as a smart assistant, simplifying decision-making and making shopping more intuitive.

Develop a user-friendly and visually appealing UI.

Introduce a smart filtering system for effortless product discovery.

Enhance the comparison and wishlist features for better decision-making.

Ensure seamless navigation and interaction flow.

Optimize for both mobile and tablet devices for accessibility.

User Research & Pain Points Analysis I conducted interviews and surveys to understand user frustrations with existing e-commerce platforms. Key insights included:

✔️ Difficulty in filtering relevant products.

✔️ Poor wishlist and comparison tools.

✔️ Overwhelming amount of irrelevant recommendations.

2. Defining User Flow & Wireframing Based on research, I mapped out the user journey, focusing on an intuitive flow from browsing to checkout. I then created low-fidelity wireframes to structure the layout and interactions.

3. Visual Design & Prototyping I designed high-fidelity UI screens, emphasizing clean aesthetics, intuitive icons, and engaging micro-interactions. The design was tested using clickable prototypes to refine usability.

4. Usability Testing & Iterations After testing with users, I refined the interface based on feedback, improving: ✔️ Navigation clarity ✔️ Product search experience ✔️ Interactive wishlist & comparison features

Balancing Simplicity & Functionality I had to simplify the UI while still including rich features like smart filters and AI-based recommendations.

Visual Consistency Maintaining a minimal yet engaging aesthetic without compromising usability was key.

Iterative Testing Multiple usability tests helped refine the flow, responsiveness, and accessibility.