This exploration presents a workflow builder dashboard designed to help teams automate email follow-ups through visual logic, triggers, and AI-powered generation. The focus is on making automation easy to understand, configure, and scale without technical complexity.
The Challenge
Many automation tools feel intimidating due to complex logic trees and technical terminology. Users often struggle to visualize how data flows between triggers, conditions, and outputs. The challenge was to simplify workflow creation while keeping it powerful enough for real business use cases.
The right screen is more effective because it groups triggers into clear logical categories, reducing cognitive load and decision fatigue. This structure aligns with users’ mental models for building workflows and applies Recognition over Recall, Hick’s Law, and Progressive Disclosure principles. (src: nngroup.com, goodui.org, lawsofux.com)
The Solution and Impact
By turning complex automation into a visual, step-by-step experience, the workflow builder enables faster setup and fewer errors. Users can design, test, and iterate workflows more efficiently, resulting in smoother operations and scalable automation across teams.