Bottega Iberica Brand Development

Bottega Iberica is a Spanish bistro located in Milan's Mercato Centrale, offering an authentic Iberian gastronomic experience. In 2024, FromWord developed the brand identity, store design, and e-commerce platform over an eight-month period. The logo pays homage to traditional Spanish shop signage, featuring bold yet welcoming lettering that balances classic shapes with a contemporary touch. The branding extends to shopping bags, labels, and tags, transforming every detail into a storytelling element that reinforces the artisanal feel. The store's interior design reflects Spanish tradition through warm tones and carefully crafted signage, creating a visual and sensory journey that highlights the quality and origin of the products. Overall, the branding is an homage to Spanish culture, using a color palette inspired by Iberian markets and materials that evoke artisanal craftsmanship, effectively bridging Spain and Milan. DELIVERABLES: - Naming - Brand design - Brand guideline - Packaging design - Interior design - Digital and physical assets - Web development