Lake45

The Lake45 project, crafted by FromWord in 2025, focused on building a complete brand identity and website for a bespoke boat tour experience on Lake Como.

The name "Lake45" draws from the lake’s latitude, grounding the brand in a specific place and evoking a sense of locality and authenticity. The visual identity was designed to reflect the elegance and stillness of the lake, using a refined color palette and soft, flowing typography reminiscent of water and movement.

The branding aimed to capture the feeling of exclusivity without excess, an invitation to slow down and experience the lake from a unique perspective. Every detail, from the logo to the layout, was developed with a sense of calm luxury in mind.

The website was designed to be immersive, simple to navigate, and conversion-oriented. It allows users to explore the tours, understand the experience that people can expect. DELIVERABLES: -Naming -Brand design -Brand guidelines -Web design -Web development