Stratiko, an innovative online marketing strategy tool, initially launched with a website tailored for investors, resulting in low user engagement. As the lead UX/UI designer, I drove a redesign to shift the focus towards users, enhancing brand perception and driving conversions.

The original website's investor-centric approach left it lacking essential information and usability for actual users. Key issues included:

A single-page design that obscured critical product details

Confusing navigation and unclear messaging

Use of marketing jargon that alienated non-experts

Unprofessional visual design that undermined credibility

Misleading call-to-action buttons and complex pricing tables

To identify improvement opportunities, I analyzed competitor websites in the SaaS space. Insights revealed that:

Competitors often focused on features rather than demonstrating real-world impact.

Highlighting benefits like efficiency and cost reduction was crucial for user appeal.

Addressing specific user pain points fostered trust and engagement.

A streamlined, user-centric design that effectively communicates Stratiko's value proposition and aligns with industry standards.

Enhanced information architecture and navigation, making it easier for potential users to understand the product's benefits and make informed decisions.

Clearer distinction between software features and services, reducing confusion and improving the user's ability to evaluate offerings.

Refined visual identity with improved contrast, micro-interactions, and a modernised interface that resonates with the target audience and enhances credibility.

Positive initial response from stakeholders, indicating improved user engagement and clarity of messaging.

A strong foundation for future growth and user acquisition, with a website that now functions as a powerful user acquisition engine.

Despite the constraints of limited time and resources, the process remained focused and efficient, resulting in a website that not only elevated Stratiko's brand perception but also laid a strong foundation for increased user acquisition and conversions.