Healthy Talk: Designing a landing page to promote Wellness
Soraia Soares
Healthy Talk: Designing a landing page to promote wellness and inspire action
Overview
Healthy Talk is a brand led by a nutritionist and mental health professional, dedicated to promoting wellness and empowering individuals to nurture their mind and body. To establish a strong online presence, I designed a visually impactful landing page that highlights her key offerings: the "Healthy Talk" podcast, corporate talks, and a recipe book. The goal was to elevate brand perception, inspire action, and create a seamless user experience that reflects the brand's energy and mission.
Clearly defined offerings that will direct users straight to their respective platforms.
Objectives
Build a strong online presence that reflects the brand’s focus on wellness and empowerment.
Drive bookings for corporate talks.
Encourage users to listen to the “Healthy Talk” podcast.
Increase sales of the recipe book.
Create a visually engaging design that enhances brand perception and inspires trust.
Showcasing the statistics of her career achievements will enhance her credibility and authority.
Challenges
The project required designing a landing page from scratch, with key challenges including:
Communicating diverse offerings (podcast, talks, recipe book) in a cohesivem quick and engaging way.
Prioritising calls-to-action for bookings, listens, and purchases while maintaining visual balance.
Showcasing impact metrics (e.g., 5,000+ lives transformed) to build credibility.
Crafting a design that reflects the brand’s energy and focus on wellbeing.
Building a connection with the user by sharing her personal journey.
Design Strategy
The design process focused on creating an intuitive and visually compelling experience. Key initiatives included:
Content Prioritisation:
Organised the content into clear sections, each with a distinct focus: balancing offerings and personal stories.
Highlighted primary offerings (recipe book, corporate talks, podcast) with dedicated sections and clear calls-to-action.
Visual Identity:
Used high-quality imagery and a soft yet vibrant colour palette to evoke feelings of energy, wellness, and transformation.
Maintained consistent typography and design elements to reinforce brand identity.
Impactful Storytelling:
Featured testimonials and impact statistics (e.g., "5,000+ lives transformed" and "10+ corporate talks") to establish trust and credibility.
Included personal touches like the “My Journey to Wellness” section to humanise the brand and connect with users emotionally.
User Engagement:
Incorporated light animations and micro-interactions to create a dynamic and engaging browsing experience.
Ensured smooth transitions between sections to guide users effortlessly through the content.
Downplayed secondary goals like newsletter sign-ups to keep focus on primary objectives.
The newsletter subscription form can only be found at the end of the page, as it's the secondary goal of the landing page.
Results & Reflections
A clean, modern design that reflects Healthy Talk’s focus on wellness, energy, and empowerment.
Improved user experience with clear pathways to book talks, listen to the podcast, or purchase the recipe book.
Positive feedback from stakeholders for its visual impact and alignment with the brand’s mission.
Enhanced brand perception as a trusted authority in nutrition and mental health.
List of recipes available in the recipe book for purchase.
Takeaways
This project highlighted the importance of aligning design with business goals to create a cohesive and impactful user experience. It demonstrated how thoughtful content organisation, visual storytelling, and subtle animations can effectively communicate a brand’s mission while guiding users toward key actions. By focusing on primary objectives like bookings, podcast listens, and recipe book sales, the landing page successfully balanced aesthetics with functionality, building trust and enhancing brand perception.
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Posted Mar 4, 2025
Landing page designed to boost brand perception while driving bookings, podcast listens, recipe book sales, and user engagement through impactful visuals.
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Timeline
Jul 1, 2024 - Jul 25, 2024
