Healthy Talk: Designing a landing page to promote wellness and inspire action

Healthy Talk is a brand led by a nutritionist and mental health professional, dedicated to promoting wellness and empowering individuals to nurture their mind and body. To establish a strong online presence, I designed a visually impactful landing page that highlights her key offerings: the "Healthy Talk" podcast, corporate talks, and a recipe book. The goal was to elevate brand perception, inspire action, and create a seamless user experience that reflects the brand's energy and mission.

Build a strong online presence that reflects the brand’s focus on wellness and empowerment.

Drive bookings for corporate talks.

Encourage users to listen to the “Healthy Talk” podcast.

Increase sales of the recipe book.

Create a visually engaging design that enhances brand perception and inspires trust.

The project required designing a landing page from scratch, with key challenges including:

Communicating diverse offerings (podcast, talks, recipe book) in a cohesivem quick and engaging way.

Prioritising calls-to-action for bookings, listens, and purchases while maintaining visual balance.

Showcasing impact metrics (e.g., 5,000+ lives transformed) to build credibility.

Crafting a design that reflects the brand’s energy and focus on wellbeing.

The design process focused on creating an intuitive and visually compelling experience. Key initiatives included:

A clean, modern design that reflects Healthy Talk’s focus on wellness, energy, and empowerment.

Improved user experience with clear pathways to book talks, listen to the podcast, or purchase the recipe book.

Positive feedback from stakeholders for its visual impact and alignment with the brand’s mission.

Enhanced brand perception as a trusted authority in nutrition and mental health.

This project highlighted the importance of aligning design with business goals to create a cohesive and impactful user experience. It demonstrated how thoughtful content organisation, visual storytelling, and subtle animations can effectively communicate a brand’s mission while guiding users toward key actions. By focusing on primary objectives like bookings, podcast listens, and recipe book sales, the landing page successfully balanced aesthetics with functionality, building trust and enhancing brand perception.