Boost: A new website for a new positioning and target audience
Soraia Soares
Boost: A new website to reflect a fresh positioning and target audience
Overview
Boost, a digital agency, underwent a strategic rebrand to focus exclusively on the travel and leisure industry. As the lead designer, I was responsible for the creation of a new website and to establish a fresh design style that would resonate with their target market. The project aimed to position Boost as the premier partner for travel and leisure businesses seeking to make a lasting digital impact.
Easy navigation combined with smooth transitions and subtle micro-interactions that enhance user engagement.
Objectives
Establish Boost as a specialised agency for the travel and leisure sector
Create a visually compelling website that reflects the essence of travel experiences
Showcase expertise through case studies and client partnerships
Develop a cohesive design style for the rebrand
Developed comprehensive case studies that integrate project elements and photography to fully engage the user in the project.
Challenges
Transitioning from a generalist agency to a niche-focused brand
Communicating diverse services (SEO, UX Design, Brand Strategy, Webflow Development) within a unified travel theme
Balancing professionalism with the inspirational aspects of travel and leisure
Creating a design that appeals to various sub-sectors: hotels, tour operators, restaurants, and events.
Landing pages were designed and customised for each sector.
Design Strategy
Visual Storytelling:
Utilised high-quality imagery evocative of travel experiences
Implemented a clean, modern design with ample white space to enhance readability
Content Structure:
Organised information into clear sections: USP, client showcases, case studies, and sectors
Highlighted key partnerships to build credibility
Brand Messaging:
Crafted concise, impactful statements like "Your guest's experience starts here"
Emphasised the connection between digital presence and real-world travel experiences
Portfolio Showcase:
Featured diverse case studies to demonstrate versatility
Clearly listed services provided for each project
Using white space effectively is the best strategy for appealing to a sophisticated and high-end target audience.
Results
A cohesive and visually appealing website that effectively communicates Boost's specialisation in travel and leisure
Clear presentation of services and expertise, enhancing the agency's credibility in the sector
Improved user experience, making it easy for potential clients to understand Boost's offerings and impact
Positive feedback from stakeholders and clients on the new brand direction and website design
A clear separation of services will help users navigate more easily.
Takeaways
This project underscored the importance of aligning visual design with strategic business goals. It demonstrated how a focused rebrand can effectively position a company within a specific industry, while showcasing expertise through thoughtful content organisation and compelling case studies. The process reinforced the value of creating a design that not only looks appealing but also effectively communicates the brand's unique value proposition to its target audience.
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Posted Mar 4, 2025
Rebranded Boost with a new website and design style, positioning them as travel & leisure digital specialists through impactful design.
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Timeline
Jan 7, 2024 - Jul 17, 2025
