Boost: A new website to reflect a fresh positioning and target audience

Boost, a digital agency, underwent a strategic rebrand to focus exclusively on the travel and leisure industry. As the lead designer, I was responsible for the creation of a new website and to establish a fresh design style that would resonate with their target market. The project aimed to position Boost as the premier partner for travel and leisure businesses seeking to make a lasting digital impact.

Establish Boost as a specialised agency for the travel and leisure sector

Create a visually compelling website that reflects the essence of travel experiences

Showcase expertise through case studies and client partnerships

Develop a cohesive design style for the rebrand

Transitioning from a generalist agency to a niche-focused brand

Communicating diverse services (SEO, UX Design, Brand Strategy, Webflow Development) within a unified travel theme

Balancing professionalism with the inspirational aspects of travel and leisure

Creating a design that appeals to various sub-sectors: hotels, tour operators, restaurants, and events.

A cohesive and visually appealing website that effectively communicates Boost's specialisation in travel and leisure

Clear presentation of services and expertise, enhancing the agency's credibility in the sector

Improved user experience, making it easy for potential clients to understand Boost's offerings and impact

Positive feedback from stakeholders and clients on the new brand direction and website design

This project underscored the importance of aligning visual design with strategic business goals. It demonstrated how a focused rebrand can effectively position a company within a specific industry, while showcasing expertise through thoughtful content organisation and compelling case studies. The process reinforced the value of creating a design that not only looks appealing but also effectively communicates the brand's unique value proposition to its target audience.