STAGED: A Theatrical Genderless Fashion Brand
Zeynep Ekim
For my independent mock project STAGED, I created of a genderless fashion brand that bridges theatrical couture with contemporary street culture.
This project showcases my application of end-to-end branding, AI art direction and campaign creation, as well as digital fashion design. I crafted the brand's logo and identity system from scratch, authoring the manifesto, color palette, and unisex collection framework.
Using Flora AI as a design and visualization engine, I developed custom prompts to render intricate couture level garments and editorial campaign imagery. Finally, I compiled and designed the comprehensive brand guideline book spread in Adobe Photoshop & Illustrator, establishing clear standards for logotype usage, packaging inserts, social media mockups and editorial photographic styling.
STAGED - The Brand Manifesto
STAGED - "The Cue" Collection Tag Branding
STAGED - "The Encore" Collection Tag Branding
STAGED - Branding Logo Guideline
STAGED - Branding Colors
STAGED - Packaging Design & Thank You Card
STAGED - "THE PHANTOM" from "The Encore" Collection
STAGED - AI Video Teaser
STAGED Social Media Feed Design Mock Up
STAGED - THE CUE COLLECTION
STAGED - EDITORIAL
"The Encore" Collection Cape Sketches for "The Phantom" and "The Odette/Odile" made by Zeynep Ekim on Procreate
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Posted Oct 10, 2026
STAGED is a genderless fashion brand developed as a self-initiated project. I created the core visual system and brand guidelines.
