Das Phantom der Oper: Social Media Campaign Redesign
Zeynep Ekim
A self-initiated Instagram content redesign for Vereinigte Bühnen Wien’s Das Phantom der Oper, developed for my Master’s thesis on musical-theatre marketing and visual strategy.
Project Scope: Social campaign concept, Instagram post design, visual system, typography, and image direction.
This redesign focuses on Vereinigte Bühnen Wien's selected portion of Instagram feed, specifically redesigning the promotional posts shared for"Das Phantom der Oper" at the Raimund Theater and VBW's institutional announcements. The aim was to create a more cohesive look and aesthetic for the Instagram feed, ensuring the designs adapt to the branding guidelines of both the institution and the global production itself.
Comparison of Feed After the Redesigns
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Posted Sep 3, 2026
A self-initiated Instagram content redesign for VBW’s Das Phantom der Oper, developed for my Master’s thesis on musical-theatre marketing and visual strategy.
