Killing Carmen: A Brochure Redesign
Zeynep Ekim
Project Scope: Visual research, art direction, editorial concept, typography, layout, and brochure design.
The Original & Re-Design Side by Side Comparison
I attended Killing Carmen in Vienna, the new musical reinterpretation of the classic Carmen opera by Volksoper. After purchasing the official play brochure, I was disappointed to find that it lacked visual richness and was presented solely in German (despite the production’s unique trilingual performance being one of its most compelling features).
New Brochure Cover Design
Using the publicly available resources from their website, I decided to redesign the brochure to use it as a practical application for my Master's thesis, which investigates contemporary visual identity, digital rhetoric, and branding strategies within performing arts institutions and musical theatre productions.
Flat Lay View of Brochure Design
My goal was to create a publication that reflected the multilingual, dynamic, and contemporary spirit of the production while turning the informational brochure into a visual keepsake.
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Posted Sep 3, 2026
An editorial redesign for Volksoper’s Killing Carmen brochure. Used public materials and created a new visual direction that reflects the production’s energy.
