Client: Les Bohèmes

Goal

Les Bohèmes Healthfulness Retreats aimed to create a luxurious yet welcoming brand and website that embodied the values of peace, purpose, and health. Additionally, the goal was to extend the Les Bohèmes branding to the Ndygo collection, a line of eco-friendly retreat wear, ensuring a seamless and cohesive experience across both brands.

Key Challenge

The challenge was to design a brand and website that not only showcased the luxurious and serene nature of Les Bohèmes' retreats but also provided potential clients with the confidence to book a Healthfulness Retreat through the use of real photos and videos from previous retreats. Additionally, there was a need to integrate the branding of the Ndygo collection with Les Bohèmes, using shared design elements to unify the retreat and apparel experiences while maintaining distinct identities for each.

Solution

The solution involved designing a custom Squarespace website that utilized authentic photos and videos from previous retreats to create an immersive and trustworthy experience for users. The Les Bohèmes branding was seamlessly extended to the Ndygo collection by incorporating consistent design elements, such as the same floral pattern, into the Ndygo logo, shirt hang tags, and apparel. This approach ensured a cohesive brand experience across both the wellness retreats and the eco-friendly clothing line, enhancing the overall appeal and unity of Rina Henry’s vision.

Process

The process involved close collaboration with Rina Henry to translate her personal mantras of peace, purpose, and health into a cohesive brand identity for Les Bohèmes. A custom Squarespace website was designed and built, focusing on a luxurious yet approachable aesthetic. Real photos and videos from past retreats were incorporated to build trust and provide potential clients with a clear understanding of what to expect. The branding was then extended to the Ndygo collection, where the same floral pattern was used to create a unified look across the Ndygo logo, hang tags, and apparel. The result was a consistent and pleasant experience for clients across all touchpoints, from the retreats to the eco-friendly clothing line.

Services Provided

Custom Squarespace Website Design & Build

Print Collateral Design

Digital & Social Media Collateral Design

Swag & Merchandise Design

The Work

Les Bohèmes: Custom SquareSpace Website Design & Build

Les Bohèmes: Print & Digital Collateral Design

Ndygo by Les Bohèmes: Print & Digital Collateral Design