Custom SquareSpace Website, Brand Identity, & Collateral
Kristen Napoleon
Brand Designer
Print Designer
Squarespace Website Design
Adobe Illustrator
Adobe InDesign
Squarespace
Preservation Austin
Client: Preservation Austin
Project Goal
Preservation Austin aimed to enhance public engagement and fundraising efforts, ultimately striving to make historic places significant in the lives of all Austinites.
Key Challenge
Preservation Austin needed distinct and cohesive identities for their major fundraising events (the Homes Tour and the Merit Awards) to boost community involvement. Additionally, they required a website overhaul to better attract and inform members about their initiatives and ongoing events.
Solution
A comprehensive branding approach was employed, involving the creation of unique event identities across various mediums, including editorial design, postcards, merchandise, and signage. A custom SquareSpace website was designed and built to provide a user-friendly platform that effectively communicated their initiatives and engaged their audience.
Process
The process involved creating cohesive and distinct identities for Preservation Austin’s events, ensuring consistent branding across all touchpoints—from print and digital collateral to event signage and merchandise. This was coupled with the design and development of a custom SquareSpace website tailored to meet their specific needs, enhancing user experience and boosting public engagement.
Services Provided
Event Identity
Custom SquareSpace Website Design & Build
Editorial Design
Print Collateral Design
Digital Collateral Design
Signage Design
Swag & Merchandise Design
The Work
Preservation Austin: Custom SquareSpace Website Design & Build
Preservation Austin SquareSpace Website: Homepage
Preservation Austin SquareSpace Website: Who We Are Interior Page
Preservation Austin SquareSpace Website: Virtual Programs Interior Page
Preservation Austin's 2023 Homes Tour: Event Identity & Branding, Collateral, and Merch Design
Preservation Austin 2023 Homes Tour: Logo Identity
Preservation Austin 2023 Homes Tour: Brochure Covers
Preservation Austin 2023 Homes Tour: Brochure Interior
Preservation Austin 2023 Homes Tour: Enamel Mug Merch Item
Preservation Austin 2023 Homes Tour: Keychain Merch Item
Preservation Austin 2023 Homes Tour: Informational Poster
Preservation Austin 2023 Homes Tour: Tote Bag Merch Item
Preservation Austin 2023 Homes Tour: Informational Postcard
Preservation Austin's 2023 Homes Tour, VIP Party: Identity & Branding, Collateral, and Merch Design
Preservation Austin 2023 Homes Tour, VIP Party: Logo Identity
Preservation Austin 2023 Homes Tour, VIP Party: Entry Ticket
Preservation Austin 2023 Homes Tour, VIP Party: Informational Event Signage
Preservation Austin 2023 Homes Tour, VIP Party: Bar Menu
Preservation Austin 2023 Homes Tour, VIP Party: Tote Bag Merch Item
Preservation Austin's 2024 Preservation Merit Awards: Logo Identity & Print Collateral Design
Preservation Austin 2023 Merit Awards: Logo Identity + Custom Stamp
Preservation Austin 2023 Merit Awards: Informational Postcard & Branded Envelope
