Custom SquareSpace Website, Brand Identity, & Collateral by Kristen NapoleonCustom SquareSpace Website, Brand Identity, & Collateral by Kristen Napoleon

Custom SquareSpace Website, Brand Identity, & Collateral

Kristen Napoleon

Brand Design

Print Designer

Squarespace Website Design

Adobe Illustrator

Adobe InDesign

Squarespace

Client: Preservation Austin

Project Goal

Preservation Austin aimed to enhance public engagement and fundraising efforts, ultimately striving to make historic places significant in the lives of all Austinites.

Key Challenge

Preservation Austin needed distinct and cohesive identities for their major fundraising events (the Homes Tour and the Merit Awards) to boost community involvement. Additionally, they required a website overhaul to better attract and inform members about their initiatives and ongoing events.

Solution

A comprehensive branding approach was employed, involving the creation of unique event identities across various mediums, including editorial design, postcards, merchandise, and signage. A custom SquareSpace website was designed and built to provide a user-friendly platform that effectively communicated their initiatives and engaged their audience.

Process

The process involved creating cohesive and distinct identities for Preservation Austin’s events, ensuring consistent branding across all touchpoints—from print and digital collateral to event signage and merchandise. This was coupled with the design and development of a custom SquareSpace website tailored to meet their specific needs, enhancing user experience and boosting public engagement.