GME Contractors Logo and Brand Book Update

GME Contractors is a construction company that primarily builds residential real estate in Larnaca, Cyprus. They work within the General Contracting Division, Interior Decoration and Fitting-out Division, Electro-mechanical Division, Metalworks and Steelworks Division of real estate development and construction.

GME had a previous logo that they wanted updated to a more modern feel, while also better representing their contracting services.

It was also a requirement that the logo would look good in both digital and print formats, as it would be used on construction sites and on company merchandise, such as T-shirts and hard hats.

Along with the logo, GME Contractors needed a brand book to ensure that all new branding would be consistent and in line with the guidelines.

Conducted market research supported our concepts for the logo design and brand colours.

We provided draft options for the logo, and once they selected which they preferred, we finalized the design, ensuring that GME Contractors had a variety of options for logo colours and file types.

We crafted a brand book, with logo, typography, and colours, with examples of how to use them to help ensure that their marketing team would be able to maintain consistent branding across both digital and printed assets.