Brand Strategy and Social Media Launch for Period Drinks

Period drinks was a project to launch a new product targeted at people who menstruate. The project was primarily to determine the viability of the product to see if there would be a market. The drink was a cocoa mix with added ingredients to sooth and comfort the customer during the menstruation part of their cycle.

Period drinks was a new product pre-launch and was looking to activate their branding

The team wanted to determine the viability of the product and understand if there could be market for this type of beverage

They required support with a brand strategy as well as brand activation, creating social media accounts and posts

It was crucial that the brand guidelines were followed to create a strong foundation in order for their to be potential for the product to get picked up and pique interest.

We focus first on discovery to better understand the brand, target audience, goals, and the actual product itself

From there we developed a strategy for the social media accounts and for the types of posts we could share

During our cooperation, we crafted posts, both copy and design, in line with business strategy and brand guidelines, to help launch the new product and determine its viability in the market