1STN.
Candace Wu
WHAT
An iOS app & website that offers a curated collection of sustainable pieces from global brands all in one place. For easier shopping, better shopping, and impactful shopping.
WHY
Sixty-nine percent of Vogue readers state that sustainability is an important factor when considering clothing purchases. While the current sustainable fashion industry is worth over $6.5 billion, it is expected to soar to an astounding $10.1 billion by 2025 (The RoundUp). Furthermore, the fashion industry is the 2nd largest contributor to global pollution. Let’s provide a better way for consumers to shop sustainably.
THE PROBLEM
The process for shopping sustainable fashion or lifestyle is a tedious process that users do not have the mental capacity for.
USER GOALS
A platform for consumers to easily shop and browse sustainable pieces from a variety of brands ranging from affordable to high-end
Better visibility of brand transparency, business practices, and fabric composition
Familiarity with browsing the platform for better product adaptability
BUSINESS GOALS
Reach 10,000 member sign-ups within 3-6 months of app launch
Onboard 150 brands from around the world
Partnership with Good on You to validate brand sustainability rating
Obtain a Certified B-Corp rating
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Posted Jul 5, 2023
Bridging the gap between fashion and sustainability - disrupting a $16.8 billion industry
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