WHAT An iOS app & website that offers a curated collection of sustainable pieces from global brands all in one place. For easier shopping, better shopping, and impactful shopping.

WHY Sixty-nine percent of Vogue readers state that sustainability is an important factor when considering clothing purchases. While the current sustainable fashion industry is worth over $6.5 billion, it is expected to soar to an astounding $10.1 billion by 2025 (The RoundUp). Furthermore, the fashion industry is the 2nd largest contributor to global pollution. Let’s provide a better way for consumers to shop sustainably.

THE PROBLEM The process for shopping sustainable fashion or lifestyle is a tedious process that users do not have the mental capacity for.

A platform for consumers to easily shop and browse sustainable pieces from a variety of brands ranging from affordable to high-end

Better visibility of brand transparency, business practices, and fabric composition

Familiarity with browsing the platform for better product adaptability

Reach 10,000 member sign-ups within 3-6 months of app launch

Onboard 150 brands from around the world

Partnership with Good on You to validate brand sustainability rating

Obtain a Certified B-Corp rating