Increasing memberships and app downloads by 150% 🚀
Candace Wu
Mobile Designer
Web Designer
UX Designer
Figma
Dovly
Background
Dovly is one of the fastest-growing SaaS products that has attracted many various fintech company partners such as Chime, Moneylion, Varo, and Credit Sesame. We are the first automated credit engine that fixes, manages, and maintains credit scores.
**Actual metrics have been replaced due to NDA
Why?
There are 43,810 credit repair services in the US as of 2023; Dovly was blending in with the market.
Many of the competitors' websites and verbiage gave a "copy and paste" feeling offering no unique approach to the industry.
Goals
Communicate Dovly's unique value proposition to millennial and gen-z markets
Take previous brand content and copy and reframe them to be "edgy" and "relatable" - invoke a feeling
Drive user engagement and premium member sign-ups
Conducted a user experience journey map to guide the placement of blocks for landing page.