"Mock Audit: Uncovering $50k+ in

"Mock Audit: Uncovering $50k+ in Hidden Revenue Leaks for a US Gadget Brand I performed a comprehensive revenue and performance audit on a prominent US direct-to-consumer (DTC) technology accessories store (generating approx. $1M ARR). My objective was to simulate the audit I perform for my clients, focusing on identifying the technical "ghost bugs" and conversion roadblocks that kill high-stakes e-commerce sales.

What I Discovered:

Variant Selection Bug: A critical JavaScript error on the product page prevented the "Add to Cart" button from becoming active when a specific color/size combination was selected on certain mobile browsers.

Checkout Loading Latency: 3rd party analytics apps were causing a 4.5-second delay in the first checkout step, increasing cart abandonment by an estimated 18%.

Trust/UX Friction: The "Shop Pay" installment messaging was confusing and overlapped the main call-to-action (CTA) button, adding friction for high-value customers.