Henry Jay
Boost Store Revenue Expert Bug Fixes & Optimization.
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Shopify SKU Architecture: Inventory Data Optimization for Les Saintes Botanical Spirits
Les Saintes produces a premium range of organic, non-alcoholic botanical aperitifs. As the brand expanded from single-bottle offerings into multi-packs, sample sets, and corporate gift options, their Shopify backend began experiencing critical variant overlapping.
Mismatched naming conventions were leading to inventory discrepancies, making it impossible to pass clean data to automated inventory management apps and fulfillment software.
I stepped in as a Shopify Problem Solver to architect a highly scalable, logic-driven Alphanumeric SKU Naming Convention to standardize their catalog layer.
The Core Challenges
Overlapping Gift Variant Data: Gift boxes containing individual variations lacked a structured identifier, triggering manual counting errors.
Logistics & 3PL Inefficiencies: Multi-packs (e.g., 3-packs, 6-packs) were hardcoded incorrectly, causing fulfillment teams to accidentally ship single bottles instead of full packs.
Unreliable Stock Levels: The absence of a strict nested logic system created 'invisible stockouts' across different bottle sizes (e.g., 200ml mini vs 750ml standard).
The Solution: 4-Tier Alphanumeric SKU Matrix
I engineered a dynamic, standardized SKU convention based on a strict 4-part matrix:
[BRAND]-[PRODUCT LINE/FLAVOR]-[VOLUME]-[PACK TYPE]
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Shopify Inventory Architecture Showcase: Fixing High-Traffic Pet Supplies Store Data Chaos
High-Traffic Pet Supplies Store Shopify backend was in chaos. They were suffering from redundant variant data, invisible stockouts, and an inventory management process that was bleeding operational revenue. This was a classic data architecture failure.
My mission as a Shopify Problem Solver was to restore order and establish a highly scalable SKU framework.
The Challenges (The Chaos):
Duplicate Variants: Inconsistent naming caused duplicate records for the same exact product.
Zero Trackability: A messy naming structure made it impossible to set up accurate automated reordering reports.
Manual CSV Purgatory: The team was manually editing thousands of lines of data, leading to massive fulfillment errors.
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Shopify Speed Booster: Hit the 90+ Mobile Performance Green Zone
Is a slow store killing your conversion rate? Most mobile shoppers leave if a page takes more than 3 seconds to load.
I will deep-dive into your Shopify Liquid code and theme assets to eliminate lag. This service includes:
Image & Video Optimization: Compressing assets without losing quality.
App Cleanup: Identifying and removing 'Ghost Code' from deleted apps.
Code Minification: Cleaning up JavaScript and CSS for lightning-fast execution.
Final Audit: A 'Before & After' report proving your new 90+ speed score.
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Shopify Performance Audit: Uncovering Revenue Leaks for US Pet Brand
I conducted a comprehensive technical audit for a US-based Shopify pet supply store. While the brand had strong SEO, my analysis revealed a critical Performance Score of 34.
The Problem: Heavy JavaScript execution and unoptimized liquid code were causing a 6+ second delay on mobile devices, leading to high cart abandonment.
The Solution: I provided a prioritized roadmap to optimize their asset delivery and fix 'ghost bugs' in the checkout flow. This audit is part of my signature Revenue & Performance service designed to stop sales from slipping through the cracks.
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"Mock Audit: Uncovering $50k+ in Hidden Revenue Leaks for a US Gadget Brand
I performed a comprehensive revenue and performance audit on a prominent US direct-to-consumer (DTC) technology accessories store (generating approx. $1M ARR). My objective was to simulate the audit I perform for my clients, focusing on identifying the technical "ghost bugs" and conversion roadblocks that kill high-stakes e-commerce sales.
What I Discovered:
Variant Selection Bug: A critical JavaScript error on the product page prevented the "Add to Cart" button from becoming active when a specific color/size combination was selected on certain mobile browsers.
Checkout Loading Latency: 3rd party analytics apps were causing a 4.5-second delay in the first checkout step, increasing cart abandonment by an estimated 18%.
Trust/UX Friction: The "Shop Pay" installment messaging was confusing and overlapped the main call-to-action (CTA) button, adding friction for high-value customers.
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