Henry Jay
Boost Store Revenue Expert Bug Fixes & Optimization.
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Shopify Performance Audit: Uncovering Revenue Leaks for US Pet Brand
I conducted a comprehensive technical audit for a US-based Shopify pet supply store. While the brand had strong SEO, my analysis revealed a critical Performance Score of 34.
The Problem: Heavy JavaScript execution and unoptimized liquid code were causing a 6+ second delay on mobile devices, leading to high cart abandonment.
The Solution: I provided a prioritized roadmap to optimize their asset delivery and fix 'ghost bugs' in the checkout flow. This audit is part of my signature Revenue & Performance service designed to stop sales from slipping through the cracks.
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"Mock Audit: Uncovering $50k+ in Hidden Revenue Leaks for a US Gadget Brand
I performed a comprehensive revenue and performance audit on a prominent US direct-to-consumer (DTC) technology accessories store (generating approx. $1M ARR). My objective was to simulate the audit I perform for my clients, focusing on identifying the technical "ghost bugs" and conversion roadblocks that kill high-stakes e-commerce sales.
What I Discovered:
Variant Selection Bug: A critical JavaScript error on the product page prevented the "Add to Cart" button from becoming active when a specific color/size combination was selected on certain mobile browsers.
Checkout Loading Latency: 3rd party analytics apps were causing a 4.5-second delay in the first checkout step, increasing cart abandonment by an estimated 18%.
Trust/UX Friction: The "Shop Pay" installment messaging was confusing and overlapped the main call-to-action (CTA) button, adding friction for high-value customers.
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