Real Estate Authority Modern Website Development
Umar Abdullah
Verified
Julia Shea Team — Real Estate Authority Website
Stack: Astro, Tailwind CSS, Decap CMS, DigitalOcean, Cloudflare
Overview
The Julia Shea Team is a real estate group serving the Coastal Norfolk market. They came to us with finished designs and page visuals, but no website. Our job was to turn those designs into a fast, easy-to-manage site that ranks well in local search and sends every lead straight into their CRM.
The Brief
The team needed the whole thing built: 24+ pages, a content system their team could use without calling a developer, live IDX listings, and a contact form that drops leads straight into KW Command. Fast, clean, and built to rank.
The Challenge
Most agent websites are slow WordPress builds stuffed with plugins. This team wanted the opposite. The main hurdles were:
Pages had to load instantly and stay light, with no plugin bloat
The site needed to rank for local searches across five cities and seven neighborhoods
24+ pages shared near-identical structures, and building each one by hand would have been a maintenance nightmare
Non-technical team members had to be able to edit content without breaking anything
Listings and leads had to plug into the Keller Williams tools the team already uses
Our Approach
Modular component system
We broke the approved mockups into reusable Astro components: hero blocks, stat bars, testimonial sections, CTA bands and neighborhood cards. Every page is assembled from the same set, so a change to one component updates everywhere.
Template-driven pages
The site includes a homepage, 11 interior pages, 5 city pages, 6 Premium neighborhood pages and 1 Standard neighborhood page. City and neighborhood pages share one template with content driven from the CMS, so adding a new market later is a content task, not a dev task.
Easy content editing with Decap CMS
We wired a Git-based CMS to the repo. The team edits copy, swaps images and publishes new neighborhood pages on their own. No database, no logins to maintain and no plugin updates.
Live listings with KW IDX
Live MLS listings come in through Keller Williams IDX integration, styled to sit inside the site layout instead of looking bolted on.
Lead capture into KW Command
The contact form is connected through a Zapier webhook into KW Command, so every inquiry lands in the CRM the team already works from. No manual copy-paste and no missed leads.
Local SEO and schema
We ran a full technical SEO pass: meta structure, internal linking between city and neighborhood pages, a sitemap and schema markup (RealEstateAgent, LocalBusiness, Breadcrumb). Everything is built around local search intent across the Coastal Norfolk market.
Analytics and deployment
GA4 and Google Search Console are set up and verified. The site is deployed on DigitalOcean with Cloudflare in front for CDN, caching and SSL.
Key Features
Fully static, fast-loading pages served as pre-built HTML from Cloudflare's edge
24+ pages built from one shared component system
Dedicated city and neighborhood pages for real local search coverage
Self-serve content editing through Decap CMS
Live MLS listings through KW IDX, matched to the site design
Automatic lead routing into KW Command via Zapier
Schema markup and technical SEO built in from day one
Analytics and search tracking with GA4 and Search Console
Tech Stack
Astro · Tailwind CSS · Decap CMS · Zapier · KW IDX · KW Command · Schema.org · GA4 · Google Search Console · DigitalOcean · Cloudflare
Results
A fully static site with no server rendering, no database queries and no plugin bloat
24+ pages live across 5 cities and 7 neighborhoods
The team publishes and updates content on their own
Every lead flows straight into their existing CRM
A strong local search footprint instead of one generic "Areas We Serve" page
The Outcome
The Julia Shea Team now has a website that's fast, easy to run and built to grow. Adding a new city or neighborhood is a quick content update, leads arrive where the team already works, and the site gives them real visibility in every market they serve.
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Posted Aug 20, 2026
Built a 24-page CMS-driven real estate website in Astro and Tailwind — modular components, Decap CMS, IDX listings, CRM lead capture, and full SEO.
Likes
1
Views
38
Timeline
May 29, 2026 - Aug 11, 2026
Clients
Julia Shea Inc
