OISHII began, as many beautiful things do, with a shared indulgence.

In a small apartment lined with vintage glassware and the scent of cocoa and citrus, two people — partners in life and in curiosity — spent their evenings baking together. What started as a weekend ritual of whisking and tasting soon became an obsession: how could something as simple as chocolate be reimagined as both pleasure and art?

Their kitchen experiments gave birth to OISHII — delicious in Japanese, chosen for its simple sincerity and quiet confidence.

But from the start, they knew OISHII would be different. Not just another luxury chocolate, but a ritual — a moment of balance between elegance and energy, heritage and modernity. Every bar would be vegan, crafted with purpose, and inspired by the world’s finest natural ingredients.

As their chocolates evolved, so did their philosophy. They discovered that indulgence could be mindful, that beauty could nourish, and that luxury could be sustainable. 

Today, OISHII remains rooted in that same passion: the love of sweetness, craftsmanship, and the art of slowing down.