ETHSofia is the first and biggest crypto and blockchain conference in Bulgaria, gathering investors, high-level speakers and all blockchain and crypto enthusiasts for a two-day information-packed, incredibly valuable talks and workshops.  For the 2025 edition of ETHSofia, I built the visual identity and created assets for social media, print materials, as well as did the web design and built the website. Check out the website for 2025 here. The project lasted 7 months, during which I worked closely with the organizers and the marketing team to create impactful pitch deck and website, as well as social media posts which include announcements of partners and speakers.  The branding mixes traditional Bulgarian socialist buildings, some in the Brutalist architectural style with futuristic Web3 robots, making the tagline "Empowering Web3 superheroes" memorable and impactful.