OBLX, Luxury Sustainable Fashion Brand

Ivana Andersson

OBELISK (OBLX)

Luxury Sustainable Clothing

BRANDING / NAMING / LOGO / VISUAL IDENTITY
OBLX is a sustainable clothing brand that builds garments the way enduring buildings are made — with structure, integrity, and purpose. Inspired by brutalist architecture and future cities, the brand stands for clarity in design, longevity in form, and reverence for scale. OBLX is not just worn... it's inhabited.
OBLX's target audience are thoughtful, design-conscious individuals who value sustainability, minimalism, and intentional living. They’re drawn to architecture, art, and fashion that speaks quietly but leaves a lasting impression — favoring durability over trend and purpose over noise. OBLX speaks to them with a voice that is grounded, clear, and confident: calm in tone, precise in language, and never overstated. It's a voice that respects intelligence, invites reflection, and feels more like a considered pause than a sales pitch.
Sustainability isn't softness, it's durability. Just like concrete isn't soft, it is durable... so is OBELISK.  It is built like a wall or structure, but moves with the body.
Get ready... there is a storm brewing. Not for Chaos, but of Change... for sustainable clothing.
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Posted May 29, 2025

Developed branding and visual identity for sustainable clothing brand OBLX.

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