BRANDING / NAMING / LOGO / VISUAL IDENTITY / SOCIAL MEDIA / ART DIRECTION

ONYX is a premium sports clothing brand that combines high-performance materials, modern design, and a bold aesthetic. Designed for athletes and active individuals who demand durability, comfort, and style, ONYX offers versatile apparel that transitions seamlessly from intense workouts to casual settings.

ONYX stands out through:

A bold, monochromatic aesthetic appealing to a modern, minimalistic taste.

Commitment to sustainable and ethical production practices.

Advanced fabric technology for enhanced performance and durability.

Versatile designs that move effortlessly from high-intensity workouts to casual, everyday wear.

A focus on community engagement through partnerships with fitness influencers and athletes.

The brand was founded by a team of athletes and designers passionate about creating clothing that empowers individuals to push boundaries while looking effortlessly stylish.

The name ONYX derives from the strength, resilience, and sleek elegance of the black onyx stone. Inspired by the determination and grit of athletes, ONYX represents unyielding focus, bold style, and the pursuit of excellence.

Just like their apparel, ONYX's visual identity is versatile and creates a sense of comfort, reliability, and style.