Lunia Brand Identity and Digital Ecosystem Development

Lunia is a health supplement brand presenting natural, modern products for a balanced lifestyle. They needed a complete brand identity and digital ecosystem to launch in a competitive market. Sakma Studio was approached to architect this entire ecosystem, from brand identity and packaging to a full e-commerce website.

In the highly saturated wellness market, LUNIA faced the challenge of standing out through visual identity alone. Many health and supplement brands rely on overly bright or inconsistent visuals that fail to capture the sense of calm, purity, and harmony that wellness consumers. Especially mindful, health conscious women's seek. LUNIA needed a cohesive visual branding system that not only reflected its natural and holistic values but also resonated with modern, digital-savvy audiences.

Collaborated closely with the Lunia founders to understand their core values of serenity, minimalism, and holistic wellness.

Conducted in-depth market research on the "saturated wellness market" to identify visual gaps and opportunities.

Defined the target audience persona (the "mindful, health-conscious woman") to guide all design decisions.

Developed a calm, elegant color palette and minimalist typography system based on our research.

Created a full brand guidelines document, starting with logo creation and defining the brand voice.

Designed a complete, print-ready packaging system (labels, boxes) that felt premium and stood out on shelves.

Developed simple motion graphics/animations to enhance brand storytelling on digital platforms.

Created initial content (copywriting) for product descriptions and key website sections to align with the new brand voice.

Created a sitemap and user flow focused on a serene, intuitive browsing experience.

Designed high-fidelity, responsive UI mockups in Figma, which were iterated on with the client.

Developed a pixel-perfect website in Framer, ensuring it was fast, responsive, and SEO-optimized.

Integrated a full e-commerce system and a user-friendly CMS for their blog and product management.

Week 1: Discovery, Market Research & Brand Strategy.

Weeks 2: Logo Creation, Visual Identity & Brand Guidelines.

Weeks 3: Packaging Design, Content Creation & Digital Asset Implementation.

Weeks 4-7: Website UI/UX Design & E-commerce Development.

Week 8: Final Testing, Content Population, and Official Launch.

A comprehensive brand research and strategy document.

A complete brand identity, including a minimalist logo, typography, and color palette.

A full brand guidelines document for internal and external consistency.

A complete set of print-ready product packaging designs.

A custom, fully responsive e-commerce website built on Framer.

Lunia launched with a professional, cohesive brand identity that perfectly reflects their "minimalist and elegant" vision.

The new brand and packaging successfully differentiate them in the saturated wellness market.

The serene, user-friendly website provides a clear sales channel and effectively educates customers on their holistic values.

The Lunia team praised the cohesive look, from the logo to the final website.

The Framer CMS empowers the Lunia team to easily manage their own content, products, and blog posts without needing a developer.