AUREA - Brand Guidelines for a Personal AI Learning Curator

Hello Dribbble! 👋

Excited to share a glimpse into the Brand Guidelines we crafted for our latest project, Aurea!

A great brand is more than just a logo. It's a consistent system. For AUREA, where the challenge is to make AI feel personal and approachable, these guidelines serve as the single source of truth for the entire visual identity.

We defined clear rules for all core elements, from the organic logo that evokes growth, to the soft blue color palette and clean typography. This toolkit does more than just ensure consistency. It empowers the AUREA team to communicate with warmth and clarity, building trust and ensuring the brand always feels like a personal guide, not a machine.

The Visual Language of Personal Learning