Modern, Vibrant NA Gin Brand & Packaging GinJeany

GinJeany is a fictional Non Alcoholic gin, based in NYC but its recipe is based on the history of Dutch Jenever - the OG Gin.

The majority of gin brands still look very classic and link back to roots with gilded labels and old typefaces - making these brands feel outdated, classic, and sometimes too ornate and expensive. GinJeany is meant to be the opposite - The Gin of the people!

The logo is inspired by the historical Dutch Genever glasses which are shaped like a little tulip with a stem and round foot at the bottom. We wanted to link back to the heritage of Genever and at the same time, it turned out to be a botanical reference to the ingredients.

Gin bottles in stores are often still very simple and plain transparent bottles, therefore we wanted to push what we could do with the bottle and use the same complimentary, warm colors of the brand on the labels and bottle. This is to show off the vibrancy and make the bottles stand out on the shelves from the outdated-looking competition.