Tractive . Creative Direction and Branding
Georges El Khoury
Tractive is a GPS tracker for dogs and cats. I worked for 1.5 years with this brand to develop their campaigns, brand style and evolve their communication visual language. The work included reworking their brand book in detail with focus on digital media and social engagement. I also concepted all the yearly advertising campaigns for youtube and Instagram and TV. Wonderful work because you can't get enough of those wonderful creatures :)
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Posted Jan 3, 2025
Led the creative direction of tractive's campaigns and branding over the course of 1.5 years.
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