Swarovski . Crystal Collection App
Georges El Khoury
The new Swarovski Crystal Collection App is the digital version of an outstandingly important selling tool for Swarovski loose crystals - an interactive catalog and sample library which is almost omnipresent in the world of fashion design.
An elegant, intelligent filter architecture leads to the desired crystal in a few easy steps. A mood board supports quick configuration. All crystals are shown in all colours, shapes, sizes and fastenings, interactive and in excellent picture quality.
The Swarovski Crystal Collection App´s primary target group are Swarovski´s registered business clients, who use a personal login to access ordering routines and comprehensive marketing materials. The app is available for free download at the App Store, also in a B2C version with reduced content.
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Posted Jan 3, 2025
Georges led the creative direction and digital experience of the Crystal collection app for Swarovski.
