The new adidas e-catalogue is a digital holistic experience. From user research to user interface and experience, it gives sales representatives in adidas showrooms personalised access to detailed information about more than 32,000 products in current and future collections. I designed this this new mainstay marketing tool works for both iPads and web browsers.

Smart filter architecture and default product selections make compiling individual adidas and Reebok selections easier than ever for sales representatives. Further valuable support is found in „related products“ offers and „emotional content“ for activity fields and product news.

The personalized catalog start-page offers retailers individualized product range overviews, compiled according to individual demands and experiences.