Genre Genius
David Klock
This is an app for people who would like to learn more about music, but aren’t trying to learn an instrument, sing, etc. Essentially a music appreciation class for real people. A class at their fingertips, with genres that fall both inside and outside of ‘classical’ music.
Problem: People love music and want to experience more of it, but most of us don’t have time or resources to dedicate to taking private lessons on an instrument.
Solution: Genre Genius gives users a chance to learn about a wide variety of musical styles at their leisure. Each genre’s page lets a user listen to examples of that style, read about what differentiates the style from others, and watch a quick video (3-5’) that delves into historical context and gives clues about what to listen to (e.g. ‘In this orchestral piece from 1916, listen for this melody that comes back over and over. That represents the Roman god Jupiter. Then listen for this rhythm. It represents Mars.’). The target audience is 30-50 year-olds who are not music professionals.
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Posted Oct 3, 2023
Designed a mobile app for adults wanting to learn about different musical styles. My role involved product design, visual design, and UX design.
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