The Social Media Bundle is a curated set of graphics designed for cafés, restaurants, gyms, beauty professionals, freelancers, and other small businesses that need consistent, on-brand visuals without agency overhead. It brings together clean design, clear messaging, and flexible layouts that can be used across Instagram, Facebook, and digital campaigns.

Many small businesses rely on generic templates that don’t reflect their personality, leading to feeds that feel disconnected and easy to scroll past. This project was created to show how a cohesive visual system can help service-based and retail brands communicate more clearly, look more professional, and build recognition over time.

Ensure every asset supports brand consistency (colour, typography, hierarchy)

Design layouts that are clear, legible, and optimized for mobile

Provide ad-ready formats for organic posts and paid campaigns

Make it easy for non-designers to plug in their own content

The work included:

Defining a flexible grid and layout system for posts and stories

Creating a matching colour palette and typography hierarchy that can adapt to different brands

Designing graphics for promotions, product highlights, testimonials, and announcements

Preparing files in multiple formats (1:1, 4:5, 1080x1920) for feed posts, stories, and ads

Each graphic was designed with clarity and conversion in mind: bold focal points, simple copy areas, and strong visual hierarchy that works across hospitality, retail, wellness, and service-based businesses.

Cafés, restaurants, gyms, beauty professionals, freelancers, creators, retail shops — anyone who wants polished visuals without the agency price tag.

The result is a plug-and-play visual toolkit that helps businesses show up online with confidence. With 10 custom graphics, branded colour and type guidance, and ad-ready formats, the Social Media Bundle turns “what do we post?” into a simple, repeatable process.

This project demonstrates how thoughtful visual systems can support small brands: improving consistency, saving time, and making every post feel intentional. If your brand needs scroll-stopping designs that actually feel like you, the Social Media Bundle is built to be that starting point.

View the full bundle: