Client: The Yacht Bar, Clontarf.

A unique, multi-award winning gastropub. Delicious food, quality wines, bespoke cocktails and great service in a warm and friendly atmosphere.

Objective: Remain as one of Dublin’s most renowned pubs and a well-known Clontarf landmark and increase its presence on Social Media Marketing, attracting new customers.

Strategy and Execution: We formulate a comprehensive social media strategy tailored to the restaurant's goals and target audience. Onsite content marketing is one of the best online marketing strategies you can pursue.

Compelling content: Visual storytelling was at the core of our approach. We created captivating and visually stunning posts that resonated with the community and showcased the essence of the restaurant, further strengthening the network the restaurant is part of;

Content marketing has quickly grown to become one of the most popular online marketing strategies in the world, but why has it achieved this level of popularity?

It’s mostly due to the numerous benefits of content marketing:

1. Cost efficiency. Content marketing is incredibly inexpensive since you have the potential to create all your content assets in-house.

2. Article permanence. Once you create a piece of content, it’s yours to keep forever. It will continue returning value to your site so long as you keep it live.

3. Multi-channel support. Content can support almost any other marketing or advertising campaign, giving you fuel to use across other channels or material to adapt to other mediums.

4. Brand trust. Consumers have more trust in brands that give them something valuable upfront, like content. This is your chance to prove your expertise and build a relationship with your prospects.

5. Onsite conversion potential. Each post you write allows you to convert a reader into a full-fledged customer. Done tactfully, it can increase your conversion rate many times over.

Drop me a message today, and we’ll set you up with a strategy that matches not only your brand voice but the needs and wants of your customers.