This project was an opportunity to bring together my skills as a graphic designer and illustrator, combining visual creativity with technical precision.

The process began with product photography. I focused on capturing images that were not only clear and detailed but also aligned with the brand's aesthetic. Each photograph was carefully composed to highlight the unique features of the products, ensuring they would stand out in the digital catalog.

Next came the graphic design phase, where I was responsible for all the visual elements of the catalog. I selected a color palette that resonated with the brand's identity and the target audience, which primarily includes parents and educators. The choice of colors was crucial in setting the tone of the catalog—bright and engaging, yet professional. I also designed custom icons and infographics to enhance the user experience, making the catalog both informative and easy to navigate.

Using Adobe InDesign, I meticulously crafted the layout of the catalog, ensuring that the design was cohesive and aesthetically pleasing. The goal was to create a seamless flow that would guide the viewer through the catalog effortlessly, making it not just a collection of products, but an engaging visual journey.

Finally, I indexed the catalog in Kindersariato’s online store, organizing the content for optimal accessibility. This step involved ensuring that each product was properly categorized and easy to find, enhancing the overall shopping experience for the users.

This project allowed me to leverage my skills in both design and illustration, resulting in a digital catalog that effectively communicates the brand’s values while being visually appealing and functional. Through this work, I demonstrated my ability to handle every aspect of catalog design, from initial concept to final online implementation.