Visual Content and Video Promotion - Cancha de Matemáticas

For this project, I was responsible for creating engaging visual content and video advertising to promote the Cancha de Matemáticas, a product aimed at helping children develop math skills through interactive play. My role encompassed social media content creation, product photography, video editing, and developing advertising materials to enhance the product’s visibility on various platforms.

Objectives

Promote the Cancha de Matemáticas through visually appealing social media posts and advertisements.

Increase brand awareness and drive product sales via targeted campaigns.

Showcase the product’s educational benefits and interactive nature through compelling visuals and video content.

The primary audience for this campaign was parents, educators, and schools looking for educational toys that foster learning through play. The content was designed to appeal to parents seeking innovative tools to improve their children’s math skills while making learning fun.

To effectively promote the Cancha de Matemáticas, I implemented a strategy that included:

Social Media Marketing: Developed a series of high-quality social media posts featuring product photography, captions emphasizing educational value, and user-friendly content.

Video Production: Created a promotional video demonstrating the product’s features, focusing on how it engages children in learning math through interactive play.

Advertising Campaigns: Designed and launched targeted social media ads to increase visibility and drive traffic to the e-commerce website.

Concept Development: The concept for the visual content centered around showcasing the product’s educational value and interactive design. I aimed to create visuals that captured children’s engagement with the product in a bright, playful setting that emphasized fun learning.

Pre-Production: I planned and organized the photoshoots and video content by preparing a storyboard to ensure key elements like gameplay, educational benefits, and child engagement were highlighted. This phase also involved setting up lighting and composition to create visually appealing imagery.

Production: The photoshoot involved capturing children actively playing with the Cancha de Matemáticas, focusing on natural expressions of enjoyment and curiosity. I also filmed video segments showing the gameplay and how it supports math learning in a fun and interactive way.

Post-Production: In post-production, I edited the photos using Adobe Photoshop to enhance colors and clarity, ensuring they were optimized for social media. I also edited the video using Adobe Premiere Pro, adding background music, on-screen text, and transitions to make the video dynamic and engaging.

Engagement: The social media posts and video advertising resulted in high engagement on platforms such as Instagram, with increased likes, shares, and comments from parents and educators.

Sales Boost: The advertising campaign contributed to a noticeable increase in website traffic and product sales.

Positive Feedback: Customers expressed positive feedback, praising the product’s educational value and the engaging visual content used in the promotion.