I led a promotional campaign for the "Colchoneta Tummy Time," a product designed to provide a comfortable and engaging space for infants during tummy time. My role involved creating visual content and a promotional video to showcase the product's features and benefits.

The primary goals were to increase brand awareness, highlight the product's unique features, and drive sales through engaging and informative content.

The target audience was parents of infants, particularly those looking for products that support their child's development. The content was designed to appeal to this demographic by emphasizing safety, comfort, and developmental benefits.

To achieve the objectives, I employed a multi-faceted strategy that included:

High-quality product photography to capture the attention of parents.

A detailed and visually appealing promotional video.

Social media posts and advertisements to reach a wider audience.

Collaborations with parenting influencers to leverage their follower base

Concept Development: I conceptualized the visuals and storyline based on the product's features and the needs of our target audience.

Pre-Production: I planned the shoot, wrote the script, and created a storyboard to ensure a smooth production process.

Production: I directed and filmed the video, focusing on demonstrating the product's use and benefits. I also conducted a photoshoot to capture high-quality images.

Post-Production: I edited the footage, added graphics and music, and refined the visuals to create an engaging and informative video.

The campaign resulted in a significant increase in brand engagement. Social media posts saw a 30% increase in likes and shares, website traffic increased by 25%, and sales of the "Colchoneta Tummy Time" product doubled during the campaign period.

This project reinforced the importance of understanding the target audience and tailoring content to their needs. It also highlighted the effectiveness of combining visual storytelling with strategic marketing efforts.