In this project, I was responsible for designing, editing, and formatting the newsletter magazine for the Center for Marketing and Sales Innovation at the University of South Florida (USF). My role involved creating a cohesive visual layout, ensuring all content was properly integrated, and maintaining the University’s brand identity through the use of official fonts, logos, and infographics.

Create a professional, visually engaging newsletter that reflects the Center's objectives and updates.

Ensure brand consistency by incorporating the University’s official fonts, logos, and visual guidelines.

Present the content in a clear and appealing manner to engage readers.

The primary audience for the newsletter was students, faculty, industry partners, and stakeholders of the Center for Marketing and Sales Innovation at USF. The design needed to be professional yet accessible, appealing to a broad audience while maintaining the University’s academic integrity.

Designed the newsletter using Adobe InDesign, incorporating visually appealing layouts that aligned with USF’s brand guidelines.

Carefully edited and formatted all content, ensuring clarity and consistency throughout the publication.

Used infographics and imagery to break up text-heavy sections and engage readers visually.

Integrated the USF logo, fonts, and color schemes throughout the design to maintain a cohesive brand identity.

Design Process: I started by reviewing USF’s visual guidelines to ensure the design adhered to the University's standards. I then created several layout options for the newsletter, experimenting with fonts, colors, and infographics that aligned with the content and USF’s branding.

Editing: Once the layout was finalized, I incorporated the written content, adjusting fonts and spacing for readability. This also involved editing any text to ensure consistency in tone and language, as well as fact-checking to maintain accuracy.

Final Touches: Incorporating infographics and visual elements was key to enhancing the reader's experience. I used relevant images, charts, and data visualizations to break up the content and make the newsletter more engaging.

Engagement: The newsletter was well-received by the target audience, with positive feedback from faculty and industry partners.

Brand Consistency: The design successfully reflected USF’s branding and professional standards, maintaining a consistent visual identity.

Improved Readability: The strategic use of infographics and visual content made the newsletter easy to navigate and more engaging for readers.

This project taught me the importance of balancing creativity with strict brand guidelines. It reinforced my ability to create visually appealing designs that are both functional and aligned with the client’s branding. Moving forward, I will apply these principles to future editorial design projects.

Newsletter Preview: