Pear VC is a prominent early-stage venture capital firm based in Menlo Park and San Francisco. They specialize in Seed and Pre-seed investments where they have seeded companies worth over $300B.

Pear VC’s current landing page appears visually outdated, which may negatively impact first impressions and visitor trust

I approached this with the aim to improve the aesthetics of the landing page while sticking to their assets, copies, and branding.

When approaching a redesign like this where the entity is already an established brand, it is important to keep in mind their value, brand tone and identity because making a drastic shift from what people are already used to can cause a disconnect between the people and entity.

To avoid this, I ensured that the brand identity, assets, typography and copy were exactly the same with the only difference being the aesthetics which are based on the existing brand identity still.