Prairie Ridge Resort Marketing Strategy

Prairie Ridge Resort is a glamping retreat designed to help visitors disconnect and recharge in nature. Entering their second season, the owners were eager to share the beauty of the resort but weren’t seeing results from previous efforts. In partnership with Caila Ellerman, we set out to help Prairie Ridge drive reach and real results.

Together, we developed a tailored marketing strategy and set out to create a cohesive, fully integrated marketing program. My portion of this project entailed influencer marketing and paid social ads.

Influencer Marketing Results

Return on Ad Spend: 4.77

Influencer Engagement Rate: 3.45%

Influencer Views: 580k+

One influencer drove the most bookings in one day, the most seen all season.

Approximate total bookings in a 48 hr period: 37

Paid Social Results

We used paid ads to educate the target audience on the amenities and comforts that Prairie Ridge offers. Lead ads over nearly three months resulted in:

Click Through Rate: 6%+

Return on Ad Spend: 4.21

Reach: 110k+

Clicks: 7k+

"Kayla’s marketing expertise was a tremendous asset to Prairie Ridge. She developed influencer and partnership strategies that were extremely successful in engaging new audiences and bringing business to the resort. Kayla also took the time to educate us and help us think about where we want to take the look and feel of our online presence and where to spend our energy and money. Her professionalism, creativity, and results-driven approach helped us expand our reach and strengthen our brand presence." - Prairie Ridge Resort team