1Password x Gen.G | Quest for the Lost Console
Kayla Tycholiz
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Posted Apr 15, 2024
From ideation and strategy to execution, I led this partnership resulting in over 160M PR impressions, 800k social impressions, and over 100k website views.
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1Password
Over three weeks, the gaming audience participated in a virtual scavenger hunt where fans tried their luck at a series of digital puzzles. Upon completing each puzzle (seven in total), participants moved to the next stage of the scavenger hunt. With each stage of the competition, the puzzles became more difficult, making it that much harder to receive the final password. Upon completing all seven puzzles, participants were entered in a draw to win various prizes including numerous Playstation 5's.
Top video game streamers including Stanz, Goofywise, and Luxx shared hints for each puzzle to help participants advance in the quest. In addition to this, we utilized all social channels, paid ads, affiliate publications, 1Password's podcast, PR, and numerous blogs to enhance the reach of this campaign.
Anyone from the USA, Canada (excluding Quebec), UK, Germany, Netherlands, France, and Belgium who were 13+ in age where eligible to compete in the Quest for the Lost Console.
This campaign resulted in:
- Over 167M PR impressions
- 800k social impressions
- 100k website page views