FITT Factor | Influencer Marketing
Kayla Tycholiz
FITT Factor is a unique training program that integrates the four components of fitness and challenges you with:
- Frequency
- Intensity
- Time
- Type
The FITT Factor team recently revamped its entire fitness program, including launching a new website and social media channels. To spotlight this update, they participated in The Fit Expo in Los Angeles, California. To amplify their presence, they wanted to enlist influencers to promote the program and share their excitement about attending the expo.
Within just one month and on a limited budget, I successfully secured four influencers and one brand partner. To boost the visibility of the new Instagram account, I organized a giveaway, which the influencers actively promoted. Our brand partner, Sweet Fuel, joined the effort by contributing a prize thus adding value to the giveaway.
The results of this campaign were as follows:
- Engagement rate across all influencers: 11.85%
- Engagement rate on FITT Factor's account: 5.87%
- Impressions across all influencer channels: 19k
A few of the influencers we worked with included:
Pamella
and more!
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Posted Nov 7, 2024
In one month, I developed and executed an influencer marketing campaign for an up-and-coming fitness brand.
